Home Improvement Business Owner Writing Lead On Paper

How to Use Facebook Ads to Generate High-Quality Home Improvement Leads

January 27, 2025•7 min read

Introduction to Home Improvement Lead Generation with Facebook Ads

Running a home improvement business can feel like building a house—you’ve got to lay the right foundation before you see results. When it comes to marketing, Facebook Ads are like the power tools that make the job faster and more precise.

With millions of people scrolling through Facebook daily, it’s the perfect place to reach homeowners in your local area who are actively looking for services like loft boarding, kitchen renovations, or new windows. The platform’s advanced targeting options allow you to focus on the specific audience that’s most likely to need your services—no wasted effort or resources.

The beauty of Facebook Ads is that they combine affordability with precision. It’s like using a laser measure instead of an old tape measure: you get accurate results, fast. When done right, these ads don’t just bring visitors to your website—they bring in leads who are genuinely interested in booking your services.

👉 Ready to take your marketing to the next level? Check out the Home Improvement Business Growth Hub for more expert advice and actionable tips.

Section 1: Why Facebook Ads are Essential for Home Improvement Sales Leads

Audience Targeting: Reaching the Right People

Facebook’s targeting features allow you to focus your ads on the people most likely to need your services. You can narrow down your audience by location, interests, demographics, and even behaviours, ensuring your ads reach homeowners actively planning projects. For example, you can target individuals in a local area who have shown interest in home renovations or DIY improvements.

Visual Appeal: Showcasing Your Work

Facebook Ads let you use images and videos to grab attention and showcase your expertise. Before-and-after photos of your projects—like loft boarding or kitchen remodelling—highlight the value you bring. These visuals catch people’s eyes as they scroll, making them more likely to click and enquire.

Cost-Effectiveness: Strong ROI

Facebook Ads can deliver excellent results without breaking the bank. With a well-structured campaign, you can start seeing results quickly. One of our clients spent just £30 on a campaign and secured a job worth thousands within two days.

We’ll share more about this success story in an upcoming video—be sure to follow us on Facebook and Instagram so you don’t miss it.

Section 2: Setting Up Facebook Ads for Home Improvement Lead Generation

Ad Objectives: Start with Lead Generation

When running Facebook Ads for home improvement businesses, always set your campaign objective to Lead Generation. This ensures your ads are optimised to collect details from interested homeowners, making it easier to follow up and convert them into paying customers.

Target Audience: Custom vs Broad Audiences

Creating a custom audience is essential to reaching homeowners. Target by:

Location: Focus on areas you serve, such as specific towns or neighbourhoods.
Age: Tailor your ads to age groups most likely to invest in home improvements (e.g., 30–65+).
Interests: Include interests like "DIY," "home renovation," or "property improvements."

It’s also worth testing broader audiences. Facebook’s AI has become so advanced that broad targeting can sometimes outperform specific targeting. It quickly identifies which users are most likely to inquire based on their activity.

Ad Creatives: Capturing Attention

Your ad creative is what stops people from scrolling. Focus on:

High-Quality Visuals: Use clear, professional images or videos.
Creative Styles to Test:
- Before & After: Showcase transformations to highlight your work.
- Starting Price: Share competitive pricing to pique interest.
- Video Ads: Demonstrate your services, add an AI voiceover, or create step-by-step guides to engage viewers.

Compelling Copy

Your ad text needs to address homeowners’ needs directly. Focus on pain points (e.g., outdated kitchens, wasted loft space) and how your services solve them.

Landing Page Connection: Where the Magic Happens

Once homeowners click your ad, they should land on a dedicated, conversion-optimised page tailored to their inquiry. Here’s how to decide between using a Lead Form or a Landing Page:

Lower Average Order Value (AOV): Test Facebook’s in-platform Lead Forms. They’re quick and frictionless.
Higher AOV: Direct users to a landing page where you can provide more information and justify the higher price point.

Not sure which to use? Both are worth testing to see what works best for your business. Check out our article: Lead Forms vs. Landing Pages: Which Is Best for Home Improvement Lead Generation To find out which one you should try first.

Section 3: Maximising Your Home Improvement Sales Leads with Facebook Ads

Testing: The Key to Success

Testing is the cornerstone of a successful Facebook Ads strategy. Experiment with:

Ad Copies: Try different messages to see what resonates best with homeowners.
Creatives: Test images, videos, and carousel ads to determine what catches the most attention.
Audiences: Compare custom, broad, and lookalike audiences to find the most effective reach.

It can be tedious, but testing ensures your campaigns are always improving. This is where agencies like ours come in—we handle the heavy lifting so you can focus on booking appointments with the leads pouring in.

Retargeting Campaigns: Don’t Leave Leads Behind

Not everyone converts on the first click. Retargeting lets you follow up with users who engaged with your ad but didn’t take action. For example, we’ve helped clients close deals simply by showing retargeting ads with reminders or testimonials.

Scheduling and Budgeting: Let Facebook’s AI Do the Work

Facebook’s AI is incredibly advanced, often optimising ad delivery better than manual scheduling. However, testing is always worth it:

Peak Times: Run ads during weekends or evenings when homeowners might be more active.
Budget Allocation: Start small and scale up based on campaign performance.

Agencies like ours can save you hours by managing these details, so you don’t have to. If you’re tired of tweaking campaigns endlessly, we’re here to help.

For the latest tips and advice, follow us on Facebook and Instagram. Feel free to message us if you need support.

Tracking Results: Monitor and Optimise

Tracking is non-negotiable for maximising your ROI. Use Facebook Ads Manager to monitor:

Click-through rates (CTR)
Cost-per-click (CPC)
Conversion rates

Pair your tracking efforts with a powerful CRM system to organise and follow up with your leads effectively. At Business Nurture, we provide all our clients with CRM tools to ensure no lead is ever wasted.

Want to know more about why CRMs are essential? Read our article: Home Improvement Lead Generation Made Simple.

Section 4: Common Pitfalls in Home Improvement Lead Generation to Avoid

Ignoring the Follow-Up: Strike While the Iron’s Hot

The number one mistake home improvement businesses make is failing to follow up with leads quickly. When a homeowner reaches out, they’re often ready to act, but if they don’t hear back soon, they’ll move on to your competitor.

For our clients, we always recommend:

Responding within 30 minutes to new inquiries.
Using automated tools, like a CRM, to ensure no lead is missed.

Overcomplicated Ads: Keep It Simple, Keep It Effective

Another common pitfall is overloading your ads with too much information or flashy visuals. Homeowners need clarity, not confusion.

Simple Headlines: Clearly state your offer, such as "Get Your Loft Boarded for Just £XX".
Clean Design: Use high-quality images or videos to showcase your services, like before-and-after shots or customer testimonials.
Direct Call-to-Action: Make it obvious what you want them to do next, whether it’s clicking to book or filling out a form.

Straightforward, visually appealing ads consistently outperform cluttered, overly complex ones. Keep the homeowner’s journey as smooth as possible, from ad to inquiry.

Conclusion: Using Facebook Ads to Boost Home Improvement Sales Leads

Facebook Ads are one of the most powerful tools for home improvement businesses looking to generate high-quality leads, and they are the tool that at one point or another we use for every single one of our clients, across every niche with home improvement. With precise targeting, visually engaging ads, and cost-effective campaigns, it’s an opportunity to connect directly with homeowners ready to invest in their properties.

By setting up well-structured campaigns, testing strategies, and following up on leads promptly, you can transform your advertising efforts into consistent sales growth.

👉 For the exact ad templates and strategies we use for our done-for-you clients, visit business-nurture.com.

For more tips and insights, head over to the Home Improvement Business Growth Hub.