How to Make Your Home Improvement Website Mobile-Friendly (and Get More Leads!)
Introduction
If your website isn’t mobile-friendly, you’re losing potential customers—fast. Most homeowners search for services on their phones, and if your site is slow, hard to navigate, or doesn’t load properly, they’ll leave and call a competitor instead. Plus, Google ranks mobile-friendly sites higher, meaning a poor mobile experience could be costing you both leads and visibility.
The good news? Fixing this is easier than you think. In this guide, we’ll show you exactly how to make your home improvement website mobile-friendly—so you can rank higher, keep visitors engaged, and turn more clicks into booked jobs. 🚀
Looking to finally get a website built for your home improvement business? Email us on [email protected] or send us a DM on Facebook or Instagram and we can have a bespoke, modern website up for you in a matter of days.
This article is part of The Ultimate Guide to Home Improvement Websites: How to Build a High-Converting Site That Gets More Leads and Sales. You can read the full guide for free by clicking the link.
👉 Check out the Home Improvement Business Growth Hub for more expert insights on optimising your home improvement website to generate more enquiries.
Why Your Home Improvement Website Must Be Mobile-Friendly
In today’s world, your customers aren’t sitting at a desk when they search for home improvement services—they’re on their phones. If your website isn’t mobile-friendly, you’re losing business before they even get a chance to call you. Here’s why it matters:
1. Most Homeowners Browse on Mobile
Over 60% of website traffic now comes from mobile devices. When homeowners need a contractor, they’re not waiting to get to a computer—they’re searching from their phones. If your site is hard to read, slow to load, or difficult to navigate, they’ll leave and call a competitor instead.
2. Google Ranks Mobile-Friendly Sites Higher
Google prioritises websites that work well on mobile. If your site isn’t optimised, it won’t just frustrate visitors—it’ll rank lower in search results, meaning fewer people will find you in the first place. A poor mobile experience = less visibility and fewer leads.
3. A Better Mobile Experience = More Leads & Bookings
A mobile-friendly website makes it easy for visitors to contact you—whether it’s clicking a call button, filling out a quote form, or browsing your services. The easier you make it for them, the more leads you’ll generate.
Bottom line: If your website isn’t mobile-optimised, you’re handing leads to your competitors. But don’t worry—we’ll show you exactly how to fix it in the next section.
Best Practices for a Mobile-Friendly Home Improvement Website
A mobile-friendly website isn’t just about looking good—it’s about making it easy for visitors to find what they need and take action. Here’s exactly how to optimise your site for mobile users and turn more visitors into leads.
1. Use a Responsive Design
A responsive website automatically adjusts to fit any screen size, whether it’s a phone, tablet, or desktop. This ensures your site always looks professional and is easy to use, no matter what device your potential customers are on.
💡 How to check if your site is responsive:
Use Google’s Mobile-Friendly Test to see how your site performs. If it fails, it’s time for an upgrade!
2. Speed Up Your Site
Slow websites frustrate visitors and make them leave. In fact, if your site takes longer than 3 seconds to load, most people won’t wait—they’ll go to a competitor instead.
🚀 Quick fixes to boost speed:
Compress images – Large images slow down your site. Use free tools like TinyPNG to shrink them without losing quality.
Enable caching – This helps pages load faster for returning visitors.
Pick a fast web host – Cheap hosting slows your site down. Invest in a reliable provider to keep things running smoothly.
3. Simplify Navigation for Mobile Users
If visitors can’t find what they need quickly, they’ll leave. Make sure your menus are simple, clear, and easy to tap on a small screen.
✅ Best practices for mobile navigation:
Use large, easy-to-click buttons instead of small text links.
Avoid crammed layouts—leave space between elements so users don’t misclick.
Keep menus short and clear—stick to the essentials like “Services,” “About Us,” and “Contact.”
4. Enable Click-to-Call & Simple Contact Forms
Your website should make it effortless for visitors to get in touch with you. Don’t make them copy and paste your phone number—one-tap calling is a must!
📞 How to make contacting you easy:
Add a click-to-call button—so mobile users can call you instantly.
Use short, simple contact forms—only ask for essential info like name, phone, and service needed.
Ensure your “Contact” page is easy to find—put a clear button in the menu.
Ready for an upgrade? Email us on [email protected] or send us a DM on Facebook or Instagram and we can have a bespoke, modern website up for you in a matter of days.
How to Check If Your Home Improvement Website Is Mobile-Friendly
Before making any improvements, you need to know if your site is already mobile-friendly. Here’s how to check:
1. Use Google’s Mobile-Friendly Test
Google provides a free tool that instantly tells you whether your site is optimised for mobile devices.
✅ How to use it:
Go to Google’s Mobile-Friendly Test.
Enter your website URL and click “Test URL.”
Wait a few seconds—Google will tell you if your site passes or fails.
💡 If your site fails: Google will highlight the problems, such as small text, buttons that are too close together, or slow loading times. These are the areas you’ll need to fix.
2. Perform a Manual Mobile Check
Automated tests are great, but nothing beats seeing the site as your customers do. Open your website on your phone and ask yourself:
🔍 Key things to check:
Can you navigate easily? If menus or buttons are hard to tap, they need fixing.
Is the text readable without zooming? Small, cramped text makes visitors leave.
Are buttons large and tappable? Users should be able to click links without frustration.
Does the site load quickly? If it lags, you’re likely losing leads.
Are key actions (calling, booking, contact forms) easy to access? If a visitor can’t find your contact info fast, they won’t stick around.
Conclusion
In today’s world, most of your potential customers will visit your website from their phones. If your site isn’t mobile-friendly, you’re losing leads, frustrating visitors, and ranking lower on Google.
The good news? Fixing it isn’t complicated. Start by testing your site with Google’s Mobile-Friendly Test and checking it manually on your phone. Then, implement the key improvements we covered—responsive design, fast loading speeds, easy navigation, and one-tap contact options.
A mobile-optimised site means more traffic, more leads, and more business.
Want more expert insights on scaling your home improvement business with online marketing?
👉 Go to The Home Improvement Growth Hub to explore more insights and grow your business today!
What to Read Next
If you found this article helpful, here are some more resources to take your website and lead generation to the next level:
The Ultimate Guide to Home Improvement Websites: How to Build a High-Converting Site That Gets More Leads and Sales
Learn how to optimise your home improvement website to attract and convert leads. This guide covers crucial elements like page structure, hero sections, and imagery, ensuring your website performs at its best for both users and search engines.SEO For Home Improvement Websites - How To Rank Higher On Google - If your home improvement business isn’t ranking on Google, you’re losing customers. Master SEO—keywords, content, backlinks, and local optimisation—to attract more leads, enquiries, and booked jobs without relying on paid ads.
These articles will help you refine your website and marketing strategy to drive more qualified leads and grow your business.
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